See below a selection of graphic design projects and jobs spanning from 2015 – current.
Photoshop – Illustrator – InDesign – Lightroom – After Effects – Macbook Pro – Sony A7
PHOTOGRAPHY + GRAPHIC DESIGN
– PHOTOGRAPHY
– BRANDING & IDENTITY
– MARKETING & BUSINESS DEVELOPMENT
– PROJECT MANAGEMENT
I was introduced to the Meijer team via a childhood friend who handles business development for the powerhouse company that is Siwek Construction.
Siwek oversaw the construction and implementation of a new Meijer facility in SE Michigan, and reached out to me for a full photography + branding / marketing asset package. This included a full photography portfolio of the build, a pitch deck, 1-pagers, and other various marketing assets.
FREELANCE GRAPHIC DESIGN
– LOGO DESIGN & BRANDING
– PITCH DECKS FOR INVESTORS
– MENU DESIGN
– FOOD STYLING & PHOTOGRAPHY
– PROJECT MANAGEMENT
I have been the graphic designer for the Lebanese restaurant chain Anita’s Kitchen since 2019, overseeing growth from one to four locations across southeast Michigan (including recent placement in the Detroit Metropolitan Airport).
Projects include menu creation, logo and brand development, business document development (including pitch decks to investors), food styling and photography, and more.
SENIOR GRAPHIC DESIGNER
– WEB DESIGN
– GRAPHIC DESIGN
– VIRTUAL EVENT DESIGN
– PROJECT MANAGEMENT
In early 2021 I was tasked with creating a fresh and innovative approach for client kick-off meetings, and how they may navigate the initial steps of creating a virtual event. This culminated in the creation of a client portal for Labroots, which streamlined client experiences and mitigated stress.
PRODUCT MANAGER + DESIGNER
– WEB DESIGN
– GRAPHIC DESIGN
– PRODUCT DEVELOPMENT
– PROJECT MANAGEMENT
In addition, was responsible for developing long range growth / competitive strategies to enhance sales and brand presence.
One stand out project was working with Disney / Pixar on the Coco movie release in 2017. Disney was looking for a guitar manufacturer to team up with to release a series of instruments in tandem with the movie launch. My portion of the project included graphic design for marketing assets, packaging design, and social media asset development.
GON' FISHIN'
BOARD GAME DESIGN
– LOGO DESIGN & BRANDING
– GAME DEVELOPMENT
– PROJECT MANAGEMENT
Gon’ Fishin’ is the brainchild of years of silly discussions and “what if” moments during family parties. The concept of a turn-based fishing board game was tossed around until one day a concept game board was created using parchment paper taped over a monopoly board.
Multiple rounds of revisions + gameplays later and we had a viable product created and a prototype printed.
RETAIL DISPLAY DESIGN
– INDUSTRIAL DESIGN
– GRAPHIC DESIGN
– PROJECT MANAGEMENT
During my summer internship as an industrial + graphic designer, I was tasked with conceptualizing point-of-purchase displays for mass production in the sporting goods industry. Clients included Easton, CCM, Reebok, CAT, and more.
The ultimate goal of each display was to drive sales, via engaging, innovative and exciting design solutions.
LEAD DESIGNER
– PRODUCT DESIGN
– GRAPHIC DESIGN
– PROJECT MANAGEMENT
– COLOR THEORY
My main duty as designer for SSG was to lead daily design consultations with various home and business owners, to distill their unique vision and expectations regarding a custom stained glass project. This included guidance through the design, fabrication, installation, and payment processes of each panel.
In addition, I opened up market potential via designing and launching the company’s first website. This steadily increased sales, market presence, as well as productivity & worker morale.
ALEX WILLY DESIGN
FREELANCE BUSINESS
– GRAPHIC DESIGN
– BRANDING / IDENTITY
– PHOTOGRAPHY + VIDEOGRAPHY
After being approached by various businesses to assist with graphic design, branding, marketing, and assorted creative projects, I started my own freelance design business in 2015.
In addition to design, I am an experienced photographer and videographer, regularly working for brands small and large.
